Description

A broom as a home decor item?
If wreaths, why not brooms? wreaths commonly associated with deadbody in India is gaining popularity as a decorative piece in India just because it is popular and common in the western world.
so why not these choolala handcrafted by the visually impaired women .

Why Kathakali with a broom? Is it not disrespecting the art form?

Take the example of Santa Claus. People across all age groups across the world recognise Santa Claus just by the red cap and white beard.How?
It is just because of its visibility through various media, products, literature and programmes. Santa Claus is, in fact, the best example of powerful marketing and branding.
The eminent art form of Kathakali is restricted to a small space, attributed to its divinity and aristocracy, thus limiting the art form from taking wings to exhibit its full potential and scope.

We, at Pure Living, are attempting the art and artistes cross these hurdles and make Kathakali visible in as many forums and products as possible to boost its popularity.

Like the masks of Venice, piëta, the cirque de sole, lion king and what not..
similarly make choolala, kadhakali a point of discussion thus promote it more.

Choolala xmas edition highlights the need for-

A disruption to the commonly seen props of global celebrations which is mainly churned out of China.
Create a local flavor and develop homegrown entrpreneurship without compromising the theme and spirit of the celebration.

We, at Pure Living, are Attempting to make the art and artistes.

Highlights

Dimensions (in inch): L 27 x W 3.5

Weight: 250 gm

Width: 100cm

Special Attention: Handmade, 100% biodegradable, Organic

Choolala Xmas edition